The first ten years of my career were spent delivering brand and marketing campaigns for global retailers. I worked for brands like Karen Millen, Radley and Amanda Wakeley where I managed global store launches, seasonal brand campaigns, influencer partnerships, website redesign, photoshoots, press days and even London Fashion Week shows.
During that time, retailers were going through the height of digital disruption. For marketing this meant totally reshaping traditional strategies and translating in store human experiences into digital customer journeys.
Following this shift into digital, over the next five years I worked in senior brand marketing positions in early stage tech startups. It was there that I focused on brand development, delivering high growth marketing strategies and creating brand experience through digital product design and development.
The third tech startup I launched was within the fitness industry, a sector I'm truly passionate about and is now the focus of all my work.
My collective career experience has enabled me to truly understand the digital innovation required from the fitness sector right now, which is why I'm helping businesses and professionals to create leading digital products, authentic brand experiences and marketing strategies to support their growth and innovation.